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SEO vs PPC: Which is Better for Your Business?

Introduction Digital Marketing in today’s World is the first move Brands and Businesses make to Grow online and get onlibe traffic. There are different techniques used to boost online visibility, but for businesses wanting to stand out this usually boils down to two basic options — SEO (Search Engine Optimization) or PPC (Pay-Per-Click).The difference between

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7 Guiding Principles of Modern Web Development in 2023

Introduction Web development proved to be Dynamic field by advancing Significantly in past years. Several recent advancements in computer technology have significantly altered a lot of what it was just a few years ago. Change wasn’t only of tools but strategies advanced significantly to be called as Modern Web Development. Modern web development has not

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Why digital marketing is the most successful marketing strategy ?

The best way for businesses to promote themselves is by using digital marketing. Digital marketing is great because it can reach the right people and is not too expensive. It works great in our modern, technology-focused world. While print ads and TV are still used, they are not as good at getting results. Digital marketing

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